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ARGOS — Know who really buys

First-party Google Ads conversion tracking: connect clicks to sales.

ARGOS captures every visit from the first click. See who arrives, what they do, when they become a customer. Zero third-party cookies. So you know where to invest.

Your data, kept safe Every visit linked to its ad Every sale has a story Live in 3 minutes
Try ARGOS free 7 days free. Included in every plan.
ARGOS - from click to sale
ARGOS tracking setup from the GSave dashboard

You set it up in three minutes.

  • Follow the step-by-step guide from your dashboard
  • The system recognizes your site on its own
  • Works on WordPress and any other site
  • Check the status in real time

We guide you through it. Everything is already pre-configured.

Three steps and you're live

  1. Turn ARGOS on from your dashboard
  2. Connect your site to ARGOS
  3. See the green light. You're ready.
How ARGOS works

Here's what ARGOS does for you.

ARGOS records everything from the very first moment. If they come from an ad, it knows. If they call, it logs it. If they fill out a form, it tracks it. When they become a lead, you know where they came from.

1. RECORDS THE VISIT AND ITS SOURCE

Every visitor who arrives from an ad is recorded. Campaign, ad, keyword. All without you lifting a finger.

2. TRACKS EVERY ACTION

Every call, form, WhatsApp message or email is logged. All tied to the same visit.

3. EVERY CONTACT HAS A STORY

When a visitor becomes a contact, you know everything: where they came from, what they saw, what they clicked. Zero data lost.

VISIT FROM AD
↓
ARGOS LOGS THE SOURCE
↓
CALL OR FILL OUT THE FORM
↓
DATA STAYS CONNECTED
↓
BECOMES A LEAD
↓
SOURCE LOGGED
↓
ALL TIED TO THE SOURCE
Without data you're blind - ARGOS

Without real data, you're flying blind.

Google Ads tells you how many clicks you got. Not who bought. Without ARGOS, you don't know what's working. You burn money on ads that don't drive sales.

  • You don't know which ads bring in customers
  • You don't know which keyword actually worked
  • Google Ads doesn't learn from your real sales
  • You don't know how much you earned for every dollar spent
  • You optimize on gut feeling, not on data

ARGOS is the foundation of the platform. Without it, every decision is a gamble.

ARGOS on any platform

Works on any website.

WordPress, custom sites, page builders. ARGOS works on everything. Install and go.

Platform Method Time
WordPress Plugin ready, instant activation 2-3 minutes
Custom sites and page builders Code to add, with step-by-step guidance 5-10 minutes

Every method delivers the same complete result. Nothing to configure by hand.

ARGOS setup from the dashboard

It all starts from the dashboard.

Enter your website URL. ARGOS detects the platform and sets everything up on its own.

  1. Enter your website URL
  2. ARGOS detects your site
  3. Get instructions tailored to you

Got a developer? Hand them everything ready to go.

Generate a package preconfigured for your developer. It includes everything they need.

What's inside:

  • WordPress plugin with data already set up
  • or
  • Universal code for non-WordPress sites

Data already set up. Your developer installs and goes.

Every package is unique to your business.

ARGOS tracks calls, WhatsApp, email and forms

Track every action. Every single one.

Action Method Why it matters
Visit from an ad Tracked from the start You instantly know if it comes from a campaign
Call from the site Linked to the visitor Every call has a precise source
WhatsApp message Linked to the visitor You know which campaign generated the message
Form submission Linked to the visitor You know which ad brought in the request
Email from the site Linked to the visitor Every email is linked to its source

What to know

  • Calls from the site track themselves. You know which ad generated them.
  • Standard forms work right away. Custom ones need a little setup.
  • Every channel is covered with no extra work.

One tracking system for every channel

Calls, WhatsApp, forms, emails. Every action is linked to the ad it came from.

Standard forms are fully automatic. For special logic, dedicated guides.

ARGOS - every contact tells you where it came from

Every lead tells you where it came from.

ARGOS records everything from the first touch. Google Ads, email, social, direct traffic. Every visitor leaves a trace.

Where it comes from How it captures it What you get
Google Ads Recognized on arrival Campaign, ad and keyword recorded
Other campaigns (email, social) Recognized from URL parameters You know which channels beyond Google are working
Organic and direct traffic Tracked with no parameters needed Compare every source, even without ads

How it works, step by step

  1. CAPTURE ON ARRIVAL
    The visitor lands from Google. ARGOS captures everything. Zero work for you.
  2. CONTINUOUS TRACKING
    The data stays tied to the visitor for as long as they browse your site.
  3. LINKED TO THE CONTACT
    When they call or fill out a form, everything is linked back to the original ad.
  4. SALE REPORTED TO GOOGLE
    If the contact becomes a customer, Google Ads gets the data. The algorithm learns from real sales.

Data and privacy
ARGOS doesn't read your form data. Only technical identifiers. Your data stays safe.

ARGOS - servers in Europe, data kept safe

Your data, kept safe.

ARGOS uses no third-party tools. Your data stays yours. Servers in Europe.

No personal data from forms. Only session identifiers. Fully compliant with regulations.

Read the privacy policy
GSave dashboard checks ARGOS operational status with green, orange, red indicators

See the status in real time.

The dashboard shows the status. In real time.
Green: all good. Orange: check it. Red: not active.
See the latest visitor and the last recorded action.
The system monitors itself. You don't have to do a thing.

If something goes wrong

  • The dashboard alerts you if there's a problem.
  • Our team gets the data. We fix it fast.
  • Guides for every kind of problem.
ARGOS integrates with CRM and reports

From click to sale. All the way to Google.

            ARGOS
         Raccolta dati
              ↓
         Source and actions
              ↓
    ┌─────────┼─────────┐
    ↓         ↓         ↓
  GWAY    GBRIIDGE    MIA
   CRM    Revenue      AI
    ↓         ↓         ↓
  Lead    Conversions  Report
  created to Google    automatic

Everything connects

  • ARGOS passes the data to your CRM
  • The CRM tells Google whether the contact became a customer
  • Google Ads gets the sale with its real value
  • The reports tell you what's working

ARGOS is the foundation of the platform. Everything starts here.

ARGOS for agencies

Manage all your clients' sites.

Managing lots of sites? ARGOS gives you the same tracking across all of them. One setup, fast, always consistent.

For agencies:

  • Identical tracking across every client site
  • Ready-to-go package to hand off to your tech team
  • All your clients at a glance
ARGOS dashboard - status for every client

Monitoring that never sleeps.

Every component has its own indicator. See at a glance if everything is running.

Green: everything works, data coming in
Orange: low data, check your traffic
Red: not detected, setup required

Orange status: Usually means: visitors who didn't give consent, or a site that was just set up.

Data for each site

  • Connected site and status
  • Last visitor and last contact
  • Call tracking status
  • Method in use

Automatic diagnostics

Status Meaning
OK Everything works, data recorded
Pending System OK, no recent conversions
Not detected Site with no active tracking
Error Credentials don't match
Blocked The site is preventing tracking

How to set it up

  1. Create your account
  2. The system recognizes your site
  3. Get the ready-made package
  4. Confirm from the dashboard

Your first data in minutes. Without lifting a finger.

Frequently Asked Questions

Does ARGOS slow down my site?
No. The code is lightweight and doesn't block loading. Zero noticeable impact.
Does it work without Google Ads too?
Yes. It tracks visits from social, email and direct traffic. But you get the most out of it with Google Ads.
If the visitor declines consent, does it still work?
The contact is created, but with no data on its source. That's the case for every system.
How long does tracking last?
For the entire browsing session. It covers the majority of conversions.
Does it detect every form on my site?
The standard ones yes (Contact Form 7, WPForms). Highly custom forms need a little extra setup.
How does it track calls?
If a visitor clicks the number, the call is recorded and linked to the ad.
Does it work on Shopify, Wix or custom sites?
Yes. ARGOS works on any platform. The instructions change, the result is the same.
Is ARGOS compliant?
Yes. Servers in Europe, no third-party data, no interception of personal data.
Google Ads vs ARGOS: what's the difference?
Google Ads tracks clicks and forms. ARGOS captures everything from the start, follows calls, emails, WhatsApp, and reports sales back to Google Ads. Far more complete.
How does it connect a click to a sale?
It captures the visitor on arrival. It follows them everywhere. When they become a contact, it knows everything. When they buy, it reports it to Google Ads. Done.

Guides and documentation.

  • WordPress installation guide
  • Guide for custom sites
  • How call tracking works
  • Troubleshooting
  • Privacy and compliance guide
  • Technical documentation for developers

Guides always available in the dashboard. Fast support for Agency plans.

Start knowing what works.

ARGOS is included in every plan. Activate it in 3 minutes. No complex setup.

Try ARGOS free

7 days free. No card. Active right away.