Honest comparison

Alternative to HubSpot for Google Ads advertisers: the CRM that fills itself

HubSpot is a great CRM, but you're the one entering and connecting the contacts. GWAY fills itself from your Google Ads — zero data entry — inside a suite with fraud protection and conversions. With European support.

Try it free for 7 days

HubSpot is a powerful, all-around CRM, with a free plan and features that grow (and cost more) over time. But it's still a CRM you have to fill: leads have to be entered or automated through configuration. GWAY starts from the other side: every lead from Google Ads comes in already tagged with its campaign, no data entry, inside a suite with fraud protection, conversions and call tracking.

GSave compared to HubSpot

Feature	GSave	HubSpot
CRM for contacts, deals and appointments	Yes, with GWAY	Yes
Fills itself from Google Ads leads (zero data entry)	Yes	No (needs configuration)
Every contact comes in with its Google Ads campaign	Yes	Not native
Pipeline and appointment management	Yes	Yes
Google Calendar sync	Yes	Yes
Click fraud protection included	Yes, with GWALL	No
Offline conversions: real value sent to Google	Yes, with GBRIIDGE	No
Call tracking and VoIP	Yes, with G-VOICE	Not native
AI assistant	Yes, with MIA	Yes (paid add-on)
European-based interface and support	Yes	Yes
Built for SMEs and small businesses	Yes	More for larger, structured companies
Price	From 69 euro per month	Free to start, then scales up a lot (Pro ~90-100$/user)

Why choose GSave

The CRM that fills itself

Every lead from Google Ads lands in GWAY already linked to its campaign: no copy-paste, no data entry. You do the work, the CRM fills itself.

Not a generic CRM: it talks to Google Ads

GWAY knows which ad each contact came from and sends the value of your sales back to Google. Regular CRMs don't talk to Google Ads.

Everything in one suite

CRM, fraud protection, conversions, call tracking and AI in the same system: stop paying for and connecting separate tools.

For people who do the work, not for big sales teams

Simple and with European support, within reach of small businesses and SMEs. No endless configuration, no consultants.

Frequently Asked Questions

HubSpot or GWAY: which one to choose?

If you need a huge marketing CRM and have a team to configure it, go with HubSpot. If you run Google Ads and want a CRM that fills itself, with European support and no data entry, go with GWAY.

Is GWAY a full CRM?

GWAY handles contacts, deals, pipeline and appointments, but with a difference: it fills itself from your Google Ads and is part of a suite with fraud protection and conversions. It's built for people who advertise and hate data entry, not to replace a big sales team.

Do I have to enter contacts by hand?

No, that's exactly the point of GWAY: leads from Google Ads come in on their own, already linked to the campaign. By hand, you only add what you want.

Try GSave: protect your budget and recover revenue

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7 days free. No credit card.