Honest comparison

Alternative to Salesforce for SMEs: simple and with European support

Salesforce is enterprise: powerful, complex and expensive. GWAY gives an SME the CRM that fills itself from Google Ads, with European support, inside a suite — no consultants.

Try it free for 7 days

Salesforce is the enterprise CRM par excellence: extremely powerful, but complex, expensive and built for large companies with dedicated teams. GWAY is the opposite by design: it fills itself from your Google Ads, it's simple and comes with European support, and it's part of a suite with fraud protection and conversions — within reach of small businesses and SMEs.

GSave compared to Salesforce

Feature	GSave	Salesforce
CRM for contacts, deals and appointments	Yes, with GWAY	Yes
Fills itself from Google Ads leads (zero data entry)	Yes	No
Every contact comes in with its Google Ads campaign	Yes	Not native
Pipeline and appointment management	Yes	Yes
Google Calendar sync	Yes	Yes
Click fraud protection included	Yes, with GWALL	No
Offline conversions: real value sent to Google	Yes, with GBRIIDGE	No
Call tracking and VoIP	Yes, with G-VOICE	No
AI assistant	Yes, with MIA	Yes (Einstein, expensive)
European-based interface and support	Yes	Yes
Built for SMEs and small businesses	Yes	No (enterprise)
Price	From 69 euro per month	From 25 to 330$/user per month, no free plan

Why choose GSave

The CRM that fills itself

Every lead from Google Ads lands in GWAY already linked to its campaign: no copy-paste, no data entry. You do the work, the CRM fills itself.

Not a generic CRM: it talks to Google Ads

GWAY knows which ad each contact came from and sends the value of your sales back to Google. Regular CRMs don't talk to Google Ads.

Everything in one suite

CRM, fraud protection, conversions, call tracking and AI in the same system: stop paying for and connecting separate tools.

For people who do the work, not for big sales teams

Simple and with European support, within reach of small businesses and SMEs. No endless configuration, no consultants.

Frequently Asked Questions

Can GWAY replace Salesforce?

For a large company with complex processes, no: Salesforce is enterprise. For an SME or a small business that runs Google Ads and wants a simple CRM that fills itself, GWAY is a better fit and far cheaper.

Is GWAY a full CRM?

GWAY handles contacts, deals, pipeline and appointments, but with a difference: it fills itself from your Google Ads and is part of a suite with fraud protection and conversions. It's built for people who advertise and hate data entry, not to replace a big sales team.

Do I have to enter contacts by hand?

No, that's exactly the point of GWAY: leads from Google Ads come in on their own, already linked to the campaign. By hand, you only add what you want.

Try GSave: protect your budget and recover revenue

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