Honest comparison

TrafficGuard alternative: protection tailored for Google Ads

TrafficGuard is strong on mobile and charges a percentage of spend. GSave protects your Google Ads campaigns at a flat price, with per-user spend control and CRM.

Try it free for 7 days

TrafficGuard is a multi-channel ad-fraud platform, very strong on mobile and app fraud, with pricing tied to a percentage of ad spend (which grows with your budget). GSave is built for Google Ads Search: flat SME pricing for ad-fraud protection, plus per-user spend control and the full ecosystem.

GSave compared to TrafficGuard

Feature	GSave	TrafficGuard
Ad-fraud: bots, click farms, suspicious IPs	Yes	Yes (mobile/app too)
Automatic IP exclusion on Google Ads	Yes	Yes
Per-user spend control	Yes, exclusive to GWALL	No
Blocks even humans who click without converting	Yes	No, bots/IPs only
Excludes only from your ads, never blocks your site	Yes	Varies
Offline conversions: real sales value sent to Google	Yes, with GBRIIDGE	No
Built-in CRM (leads linked to the campaign)	Yes, with GWAY	No
AI assistant	Yes, with MIA	No
VoIP and call tracking	Yes, with G-VOICE	No
European-based interface and support	Yes	No
Servers in Europe, GDPR-native	Yes	Australia/US-focused
Entry price	Ad-fraud protection from €49/month	2% of ad spend

Why choose GSave

Control spend for every user

GWALL doesn't stop at bots: it evaluates how a visitor comes back to your ads and stops you from paying again for someone who already made you spend without converting. Got a 400% ROAS? If the same user clicks four times before buying, your return on that customer collapses. You decide how much a return click is worth.

Blocks bots and the humans who waste your budget

Two protections in one: the first stops bots, fake clicks and competitors; the second controls per-user spend and stops those who click and spend without converting. Your site, though, stays open to everyone.

Not just ad-fraud protection

With GSave you protect the budget AND recover revenue: real sales go back to Google and Smart Bidding optimizes on real money, not clicks.

An ecosystem, not a single tool

Ad-fraud protection, CRM, conversions, AI and VoIP in one suite: stop paying for five separate subscriptions.

European and GDPR-compliant

European-based interface and support, data on servers in Europe, GDPR-native.

Adjustable protection, no hassle

Choose your protection level — balanced or maximum — and turn it all on with one click. No complicated rules to set up: it works from day one.

Frequently Asked Questions

Why choose GSave over TrafficGuard?

If you run Google Ads Search and you're an SME, GSave costs a flat price (from €49/month) instead of a percentage of spend, and adds per-user spend control, CRM and revenue recovery. TrafficGuard is mainly worth it for mobile app fraud.

Does GSave protect apps too, like TrafficGuard?

GSave specializes in protecting Google Ads (Search) campaigns and in per-user spend control. For mobile app fraud with MMP integrations, TrafficGuard is more specific.

Does GWALL only block bots like the other tools?

No. GWALL blocks bots, fake clicks and competitors like the others, but it also controls per-user spend: it stops even the people who make you click and spend without converting. That's a logic a classic ad-fraud tool doesn't apply.

If GWALL excludes a user, do I risk losing a customer?

No. GWALL never blocks the person from your site: no "not found" page. They can always reach you through organic search, maps or bookmarks, and call you. GWALL only stops you from paying to show them your ad again.

Try GSave: protect your budget and recover revenue

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